LOVEUROPE CHRISTMAS ANIMATION 2013

DIRECTED BY DAN JONES
ANIMATION BY DAN JONES

TASKED WITH THE 2013 LOVEUROPE CHRISTMAS VIDEO I DEVISED A VISUAL TREATMENT BASED ON MY EARLIER WORKS EMPLOYING A ROTOSCOPED ANIMATION STYLE.

THE THEME WAS TO CAPTURE LITTLE VIGNETTES OF 3 CHARACTERS ON THEIR WAY FROM VARIOUS PLACES AROUND THE CITY, ULTIMATELY CONVERGING UNDER A CHRISTMAS STAR UPON THE LOVEUROPE HEAD OFFICES ON GOSWELL ROAD.

THE STYLE WAS THE MAIN FOCUS OF THE PROJECT FOR ME, BACKED UP BY A SIMPLE NARRATIVE OF PEOPLE TRAVELLING FROM A TO B. FROM THE START I WAS DETERMINED TO KEEP IT ELEGANT AND ORGANIC, YET STILL PLAYFUL. IT WAS ACHIEVED BY USING FLOWING LINES AND BLOCKY SHADING TO ADD DEPTH TO THE CENTRAL FIGURES, TRANSITIONED BY EVOLVING SCRIBBLES AND WIPES TO JUMP FROM ONE SCENE TO THE OTHER.

ROTOSCOPED AT 10FPS.

Type: ANIMATION, ILLUSTRATION, MOTION GRAPHICS, VIDEO